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Creative Direction - ONNOFF
The idea behind the idea.
What is creative direction at ONNOFF?
Creative direction at ONNOFF means sitting with your brand long enough to find what it is actually trying to say, then building a language - visual, verbal, and editorial - around that core. We lead campaigns, set the visual tone for shoots, and write the brief other creatives execute against.
Timeline
Two to six weeks for a discrete campaign; held continuously for retainer clients.
Pricing
Indicative INR 2,00,000 to INR 12,00,000 per campaign, depending on scope. Retainers start at INR 2,50,000 per month.
Deliverables
- Creative brief and positioning document
- Visual and verbal direction across campaigns
- Art direction for shoots and post-production
- Cross-channel narrative consistency
How ONNOFF delivers creative direction
- Discovery call and brand audit
- Audience and competitive landscape review
- Concept territories and shortlisting
- Direction document for execution teams
- Reviews at every shoot and edit milestone
Frequently asked questions
What does a creative director from ONNOFF actually do?
A creative director from ONNOFF leads the conceptual and aesthetic direction of a brand's campaigns. That covers the headline idea, the visual language, art direction on set, and final review of edits and design before anything ships.
How is creative direction different from branding?
Branding builds the underlying identity system - name, marks, voice, guidelines. Creative direction interprets that system into specific campaigns, films, and content. ONNOFF offers both as separate engagements or as one combined retainer.
How much does creative direction cost in India?
ONNOFF's creative direction engagements typically range from INR 2,00,000 to INR 12,00,000 per campaign, with retainers starting at INR 2,50,000 per month. Final pricing depends on number of campaigns, channel coverage, and shoot involvement.