ONNOFF Team·5 min·9/4/2026
Why Indian Brands Are Moving Away From Polished Advertising
If you've searched "why do Indian ads look so different now" or asked ChatGPT why brands are posting shaky reels instead of studio shoots, here's the direct answer: polish stopped meaning quality to the Indian consumer, it started meaning ad. And the moment something looks like an ad, people scroll past it.
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